About 40 models are living on the side of a building as part of New York City's first-ever live billboard.
Pedestrians are able to view the models as they live in the billboard throughout the day and night.
The three-story display is a new fragrance advertisement from the Calvin Klein Cosmetics Company. PHOTOS: See Billboard Images IMAGES: More strange images Pedestrians are able to view the models as they live in the billboard throughout the day and night. Young models on the billboard have been instructed to create an illusion of a big party 24 hours a day. The billboard features music as well. The models will work through shifts through Wednesday night. They were reportedly told not to drink on the billboard or perform risque behavior.
Unilever Cosmetics International is the New York-based manufacturer of fragrances for Calvin Klein, Vera Wang, Chloe, Cerruti and Lagerfeld. Watch Local 6 News for more on this story.
Copyright 2005 by Internet Broadcasting Systems and Local6.com.
All rights reserved. This material may
not be published, broadcast, rewritten
or redistributed.
With the holiday season fast approaching, most of us plan to repeat the new-age tradition of online shopping. Check out the best sites and find that perfect gift for less. More
PHOTOS: See Billboard Images
