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Disney Breaks Attendance Records

Record Attendance Sends Disney Stock Soaring

POSTED: 5:12 pm EST January 6, 2004
UPDATED: 7:33 am EST January 7, 2004

Attendance at Walt Disney World set a number of records over the end-of-year holiday, despite travel concerns, Walt Disney Co. Chief Executive Michael Eisner said Tuesday.

Eisner announced that Walt Disney World had its best day ever in the resort's 33-year history as well as its best week ever over the holidays.

"The strong attendance we experienced does point to the gradual improvement that we have been anticipating," in the theme park business, Eisner said.

Local 6 News reported that when the terror alert level was raised, some were concerned that the theme park attendance would suffer. However , the opposite was true.

The company did not disclose a specific number, but Eisner said more than 200,000 people a day were at Walt Disney World, according to a report.

Eisner also reaffirmed the company's fiscal year earnings growth target of 30 percent -- or more.

News of record attendance during the Christmas holidays sent Walt Disney Co. stock to a 52-week high Tuesday.

Shares hit $24.27 before falling back slightly. After dipping below its previous 52-week closing high of $24.20, shares in Disney closed at $24.20, up six cents or .25 percent.

Meanwhile, the company could announce plans to close the Orlando animation studio and layoff more than 300 workers, according to the Local 6 News report.

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